DALLAS, TX - ZOM Development announced its Atelier | Flora Lofts project, an expanded vision for one of the largest remaining undeveloped properties in the Dallas Arts District.
Atelier (a-tal-'yā: workshop of an artist) incorporates the previously announced Flora Lofts project involving affordable, live/work spaces for artists, adding to it 370 market-rate, luxury, residential rental units and other mixed-use elements. In addition to the residential units, Atelier | Flora Lofts will include approximately 10,000 square feet of amenity space, 12,000 square feet of street-level retail and restaurant space and 100 accessible, public parking spaces in a structure uniquely designed to: Complement the Arts District visually, Embrace and enhance the neighborhood culturally, and Energize the area with more people and by improving walkability and pedestrian amenities.
In a unique collaboration of interests, ZOM is partnering with local nonprofit La Reunion Texas and Graham Greene, who envisioned the Flora Lofts project to bring artist living into the Arts District. La Reunion will own and operate the affordable artist lofts. ZOM will own and operate other aspects of the development, while also providing management services to La Reunion Texas for the Flora Lofts development.
"The Dallas Arts District is the cornerstone and catalyst for creative vitality in the region, and ZOM is very excited to play a role in helping the area grow and expand," said Hans van Veggel, chairman and chief creative officer of ZOM's Holland-based parent company. "In fact, the prospect of incorporating live/work space for artists in this urban Arts District is what first drew our interest to this opportunity."
"We are stimulated by the unique opportunity to mix upscale residential with affordable artist housing and street-level pedestrian amenities in this vibrant, downtown environment," said Greg West, ZOM's chief development officer. "We are taking great care to develop Atelier | Flora Lofts in a way that enhances the neighborhood."
The classic modern design of Atelier | Flora Lofts will be a handsome addition to the Arts District, designed as a complementary neighbor to other nearby institutions, including the Nasher Sculpture Center, the Meyerson Symphony Center and Klyde Warren Park. Among other design elements:
The structure consists of a podium base with 29 stories of luxury rental residential arranged in a wedge shape to minimize environmental impact on other nearby properties;
Luxury residential floors are arranged in a slender tower to minimize visual impact on nearby properties while maximizing views for residents; and
Design elements were incorporated to ensure the structure does not impede natural light from reaching the roof of the Nasher Sculpture center.
"ZOM prides itself in adapting projects to the specific needs of its neighborhoods," West said.
Catherine Cuellar, executive director of the Dallas Arts District, said "Atelier | Flora Lofts helps fulfill the vision for the Dallas Arts District by offering creative professionals and their families affordable homes and studios in this center of cultural creativity, bringing even more families to live in the DAD, and including sidewalk-level retail to create an even more vibrant urban neighborhood. ZOM's great track record of carefully curating the commercial tenants in its properties will make our neighborhood even more of a destination for those living and working downtown and from across the region."
"ZOM creates unique residential atmospheres by designing innovative spaces in a manner that preserves the environment," West said. "Our design and development philosophy at ZOM is to deliver an unparalleled style of living, inspired by our passion for creativity, quality and value creation."
ZOM earlier developed The Mondrian, a 20-story, 218-unit, ultra-luxury high rise in the dynamic Uptown neighborhood near West Village, as well as the Monarch a 29-story, 305-unit in Austin's vibrant West End Market District.